Since its introduction in 2000, the San Francisco World Spirits Competition (SFWSC) has become the most respected and influential spirits competition in the world. Emphasizing integrity and impartiality, the SFWSC takes great pride in ensuring that all entries are treated with equal care and consideration by our panels of carefully selected spirits-industry experts.


An SFWSC medal has come to be the most reliable indication of spirits excellence, and spirits recognized as medal-worthy by our judges are understood around the world by both the trade and consumers to be the best the industry has to offer.



A San Francisco World Spirits Competition medal is not simply a huge feather in the cap of the winning distillery; a well-promoted SFWSC award can also dramatically improve a product’s sales and competitive edge. The SFWSC offers several tools to help winners promote their awards as part of their overall marketing strategies:

  • All Silver, Gold, Double Gold, and Premium Award winners will be listed in The Tasting Panel Magazine’s May 2016 issue, reaching over 65,000 beverage-trade decision makers.
  • Bottle stickers are available for purchase following the event, to help increase visibility and distinguish winning products on store shelves.
  • High-quality, high-resolution medallion imagery is available for licensed use in winners’ online, print, and POS promotions.
  • Throughout the year, the Competition hosts numerous tasting events around the country, bringing top-winning entries to the attention of the media and beverage trade.

NEW FOR 2016: SFWSC has developed a complimentary marketing tool kit to be sent to all 2016 medal winners. The kit provides ideas, tips, and strategies for promoting your award to increase visibility and maximize sales.